On November 3rd 2015 Teamsupertramp and Kellogg’s Frosted Mini-Wheats set out to conduct a social experiment in Chicago. The idea was simple, to put everyday business men and women to the test to see if they would take the stairs or a gigantic slide into a ball pit. We wanted to test to see how adults would react when given the chance to have kid-like experiences, aka, the slide and ball pit. We were all super surprised to find out that more often the busy people of Chicago would take the slide over the stairs. With Kellogg’s Frosted Mini-Wheats, they bring out the Kidult in every one of us 🙂 And in case you’re wondering what a #Kidult is, it’s the kid in all of us grownup/adults.
