Electric Run launched in the USA in 2013, sweeping the country and racking up over 300,000 participants in its first year. In April 2014, Electric Run also launched in the UK and was a huge hit at Wembley Park attracting 15,000 participants.
And in October, 2014 it was launched in countries like the Netherlands and Belgium. We have a few local reporters in those countries so together with their camera’s we send them last Saturday to Electric Run, Belgium. Where a five-kilometer race with flashing lights, music, and a rocking after party was waiting to receive it’s first 5000 participators. So basically, we can say it was a huge success. Participators were able to wear sparkles, glow sticks and other things to lighting up the event. Together with the 5000 other runners we did the full magical parkour to end back at the start location where a full madness party was waiting for us.